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I produce vital health initiatives with social purpose – ITV’s ‘Don’t Skip Your Screening’ campaign with Sarah, The Duchess of York, to tackle the millions of missed mammograms in the UK. I also created ​the Mind ​Media Award winning ‘Shine a Light’ campaign highlighting mental health issues ​and spearhead​ed ​t​he life saving ‘No Butts’ bowel cancer campaign alongside ​the late Dame Deborah James, putting Bowel cancer on the map and raising ​vital awareness of the disease.